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BrandPact
Provides Singapore-based SMEs resources to build strong brands

Success Stories


Packaging Grenidea for sustainable growth

Dolling up bYSI for global success

Successful organisations create value by building strong brands. A good brand effectively communicates and consistently demonstrates its value propositions in a way that is recognised, experienced and appreciated by customers. A strong brand is crucial in growing sales, strengthening customer base, enhancing customer loyalty, and improving business performance.

A well-planned brand strategy allows you to successfully differentiate your products and services from your competitors', to protect your market share and compete on attributes other than price. Companies that cultivate their brand equity will find themselves in better position to preserve margins, grow their businesses and venture into new markets.

Launched in 2005, BrandPact aims to raise local enterprises’ awareness and understanding of branding, develop brand knowledgeable executives and catalyse the adoption of branding as a strategy for business competitiveness.

Company branding

To increase companies’ awareness of brand development, we work with the business associations and brand experts to offer branding workshops, online branding resources and forums to inform and educate companies on their branding journey.

There are also recognition platforms such as Singapore Prestige Brand Award and Singapore Brand Award to acknowledge companies that have shown outstanding performance in the communication of their brands. These awards serve as a benchmark of quality and success in branding which other companies can strive towards.

  • Would you like to understand branding better?
    “Behind Every Brand is a Story – What’s Yours?” takes the reader through 6 critical steps in the branding process, and shows how each step can help companies become successful. Eight Singapore companies who have brought their companies to new heights through branding share their success stories here.

  • Would you like to assess where your company stands?
    This online self-assessment tool helps you to do a quick review of how your company is doing, and what action steps you may need to take to build a successful brand.

  • Thinking of getting a brand consultant’s help?
    “Starting Your Brand Journey” gives you a good idea of what you can expect out of a branding project and tips on how to work more effectively with brand consultants.

Free One-to-One Branding Clinic NEW! 

If your business is planning to embark on a branding exercise and need some professional advice, you may wish to attend the free one-to-one branding clinic which is conducted monthly. 

Click here to learn more about the One-to-One Branding Clinic.

Industry branding

BrandPact also supports industry branding efforts and adopts a cluster development approach by leveraging on industry branding efforts. The different government agencies work closely with the business associations on industry-wide brand projects, or brand research efforts that are useful to enterprises for branding themselves to reach out to new markets. 

Food Products 

Tasty Singapore is an initiative by IE Singapore, SPRING and Singapore Food Manufacturers’ Association (SFMA), to provide our Singapore Food and Beverage companies with a common platform to promote themselves and showcase Singapore food to the world. The Tasty Singapore brand captures the essence and spirit of Singapore food and represents the quality and high standards that have made Singapore food world-renowned. Representing the key attributes of Distinctiveness, Passion, Confidence, the branding has been promoted actively in trade shows such as SIAL in France and Foodex in Japan. 

Retail

GET SINGAPORE is a joint initiative of SPRING Singapore and the retail industry, supported by the Singapore Tourism Board, to raise awareness of homegrown retail design ‘gems’ in our own backyard. GET SINGAPORE is a collective brand that acts as a focused marketing platform to showcase well designed, high quality Singapore brands both here and abroad.

GET SINGAPORE has been subscribed by 37 brands, comprising large and mid-sized local retailers. Participating brands sign up on an annual basis to be part of this collective marketing platform and all proceeds go towards the marketing and promotional activities undertaken on a group basis for the participating brands.

GET SINGAPORE will be organizing a series of events and activities targeting consumers and companies in Singapore. These encompass both mall activities, as well as joint initiatives with key strategic partners such as payment system vendors, mall owners, and industry associations. It offers participating brands a strategic and unified platform to showcase and market their brands and merchandise to a wider audience in Singapore and abroad.

Furniture

Furniture has evolved from being just a commodity item in the past to become lifestyle items that reflect people’s personalities. In response, manufacturers and retailers have started to pay more attention of design, quality and brand image. Local furniture manufacturers are placing strong emphasis on branding and design to boost their success locally and overseas. As more local companies hone these two cutting-edge capabilities, Singapore-designed furniture will move several notches up in the world in terms of image and value.

In April 07, the furniture industry announced that it will embark on a Singapore Furniture Industry Branding Programme to improve the industry’s competitiveness in export markets by building up the brand image of Singapore-designed furniture. Spearheaded by Singapore Furniture Industries Council (SFIC) and supported by SPRING and IE Singapore, the programme will also boost the industry’s capabilities in management, design, knowledge and research and enhance the image of the industry so that it can attract the next generation of talented Singaporeans into its ranks.

For queries, please contact the EnterpriseOne hotline at 6898 1800.

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BrandPact


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Last updated on 24 Jun 2009
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