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Customer-Centric Initiative (CCI) for F&B Sector

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About Customer-Centric Initiative (CCI) 
Food and Beverage Services Industry

Overview

To raise service standards in the F&B sector, some 44 F&B companies that make up 1,100 outlets and 26,000 service staff in Singapore have joined the Customer-Centric Initiative. The CCI F&B is estimated to impact 26% of total F&B establishments and 38% of total F&B workers in Singapore.

All CCI F&B companies will undergo a three-step process which involves

  1. Pre-service audits;
  2. Service interventions (activities to address service gaps identified); and
  3. Post-service audits.

To help companies audit and benchmark their service quality against one another, SPRING and The Restaurant Association of Singapore (RAS) will facilitate the development of the sub-sector service standards.

To-date, service standards have been developed for two key F&B sub-sectors: restaurants, and pubs and clubs. Companies in the two sub-sectors will use the service standards to audit their service level and identify service gaps before they intervene to close the gaps.

List of F&B participating in CCI

Casual Dining

  • Apex-Pal International Pte Ltd
  • Dragon City Holdings (Singapore) Pte Ltd
  • Jack’s Place Holdings Pte Ltd
  • Jumbo Seafood Pte Ltd
  • Katrina Holdings Pte Ltd
  • Lerk Thai Restaurant Pte Ltd
  • NYDC Inc Pte Ltd
  • Palm Beach Seafood Restaurant
  • Thai Village Holdings Ltd
  • Tung Lok Restaurants 2000 Ltd
  • Bakerzin Holdings (Singapore) Pte Ltd
  • Les Amis Pte Ltd
  • Fortun Ate Restaurant Pte Ltd
  • PFS Pte Ltd
  • Silk Road Restaurant
  • Singapore Operations Pte Ltd
  • Billy Bombers
  • Chen Fu Ji International F&B Group
  • Yunnan F&B Pte Ltd
  • Café Iguana Singapore Pte Ltd
  • O.B. Singapore Operations Pte Ltd
  • Pu Tien Restaurant Pte Ltd

Pubs & Clubs

  • Zouk Management Ltd
  • Octopus Holdings Pte Ltd
  • Emerald Hill Group Pte Ltd
  • Villa Frangipani
  • McCraic Holdings Pte Ltd
  • Harry’s Holdings Ltd
  • Quebec Leisure International Pte Ltd

Foodcourts

  • Kopitiam Investment Pte Ltd
  • Koufu Pte Ltd
  • Banquet Holdings Pte Ltd
  • NTUC Foodfare Cooperative Ltd

Food Kiosks

  • Jollibean Foods Pte Ltd
  • Polar Puffs & Cakes Pte Ltd
  • Super Bean International Pte Ltd (Mr Bean)
  • Ten & Han Trading Pte Ltd (Old Chang Kee)
  • Awfully Chocolate Pte Ltd

Fast-food

  • McDonald’s Restaurants Pte Ltd
  • Kentucky Fried Chicken Management Pte Ltd
  • Pizza Hut Singapore Pte Ltd
  • Komala’s International Pte Ltd

Food Catering

  • Select Catering

Others

  • Suntec Singapore International Convention & Exhibition Centre
  • Breadtalk Group Ltd
  • The Legends Fort Canning Park
  • IndoChine Group Pte Ltd

F&B Outlets in Malls

  • Century Square
  • Changi Airport Terminal 1 & 2
  • Hougang Mall
  • Ion Orchard
  • Jurong Point Shopping Centre
  • Paragon
  • Parco Bugis Junction
  • Tiong Bahru Plaza
  • VivoCity
  • WhiteSands
  • Wisma Atria

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Last Modified Date :13 Jun 2010