Successful organisations create value by building strong brands. A good brand effectively communicates and consistently demonstrates its value propositions in a way that is recognised, experienced and appreciated by customers. A well-planned brand strategy allows you to successfully differentiate your products and services from your competitors. Companies that cultivate their brand equity will find themselves in a better position to preserve margins, grow their businesses and venture into new markets. Launched in 2005, BrandPact aims to help companies build and use their brands as a strategy for business competitiveness. To increase companies’ awareness of the importance of brand development, we work with business associations and brand experts to offer branding workshops, forums and online resources to inform and educate companies. Funding support for branding consultancy is available to eligible companies. We also support platforms such as Singapore Prestige Brand Award, which recognises companies that have shown outstanding performance in developing and managing their brands. The award serves as a benchmark of quality and success in branding which other companies can strive towards.