BrandPact supports industry branding efforts and adopts a cluster development approach by leveraging on industry branding efforts. The different government agencies work closely with the business associations on industry-wide brand projects, or brand research efforts that are useful to enterprises for branding themselves to reach out to new markets.
Partnering with the industry associations, industry branding projects in various industries were developed.
Tasty Singapore is an initiative by IE Singapore, SPRING and Singapore Food Manufacturers’ Association (SFMA), to provide our Singapore Food and Beverage companies with a common platform to promote themselves and showcase Singapore food to the world. The Tasty Singapore brand captures the essence and spirit of Singapore food and represents the quality and high standards that have made Singapore food world-renowned. Representing the key attributes of Distinctiveness, Passion, Confidence, the branding has been promoted actively in trade shows such as SIAL in France and Foodex in Japan.
For more information on Tasty Singapore, please visit http://www.tastysingapore.com.
Furniture has evolved from being just a commodity item in the past to become lifestyle items that reflect people’s personalities. In response, manufacturers and retailers have started to pay more attention of design, quality and brand image. Local furniture manufacturers are placing strong emphasis on branding and design to boost their success locally and overseas. As more local companies hone these two cutting-edge capabilities, Singapore-designed furniture will move several notches up in the world in terms of image and value.
In April 2007, the furniture industry announced that it will embark on a furniture industry branding programme, Singapore Mozaic, to improve the industry’s competitiveness in export markets by building up the brand image of Singapore-designed furniture. Spearheaded by Singapore Furniture Industries Council (SFIC) and supported by SPRING and IE Singapore, Singapore Mozaic will boost the industry’s capabilities in management, design, knowledge and research and enhance the image of the industry so that it can attract the next generation of talented Singaporeans into its ranks.
For more information on Singapore Mozaic, please visit http://www.singaporemozaic.com.
WE CAN is an initiative undertaken by Singapore Logistics Association through the Local Enterprise and Association Development (LEAD), to provide Singapore logistics companies with a collective identity and unified image to promote themselves and differentiate Singapore from the world. The brand redefines the logistics industry as a group of solutions driven, globally integrated and professional innovators and collaborators who consistently undertake the challenge of enhancing Singapore’s standard of living by keeping the world moving. WE CAN will rejuvenate the industry’s purpose, personality and promise to its stakeholders so that it can attract the next generation of logistics professionals.
For more information on WE CAN, please visit http://everythingispossible.sg/.
GET SINGAPORE is a joint initiative of SPRING and the retail industry, supported by the Singapore Tourism Board, to raise awareness of homegrown retail design ‘gems’ in our own backyard. GET SINGAPORE is a collective brand that acts as a focused marketing platform to showcase well designed, high quality Singapore brands both here and abroad.
GET SINGAPORE has been subscribed by 37 brands, comprising large and mid-sized local retailers. Participating brands sign up on an annual basis to be part of this collective marketing platform and all proceeds go towards the marketing and promotional activities undertaken on a group basis for the participating brands.
GET SINGAPORE will be organizing a series of events and activities targeting consumers and companies in Singapore. These encompass both mall activities, as well as joint initiatives with key strategic partners such as payment system vendors, mall owners, and industry associations. It offers participating brands a strategic and unified platform to showcase and market their brands and merchandise to a wider audience in Singapore and abroad.
For more information on GET SINGAPORE, please visit http://www.getsingapore.sg/.
Apparel Singapore represents established Singapore-managed apparel companies, with a proven 40-year track record working with international retailers. Tapping on an extensive global footprint, Apparel Singapore provides uncompromised quality, a highly integrated supply chain and ensures product integrity from design to manufacturing to on-time delivery. Brand ambassadors for Apparel Singapore are English-speaking companies well-known in the apparel industry as reputable, integrated, customer-focused, adaptable and responsible.
For more information on Apparel Singapore, please visit http://www.apparelsingapore.com.