Enterprises will go through the Programme with the help of
design facilitators. You can expect to learn and apply a set of tools and principles based on the 6 key design thinking principles.
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REFRAMING: Seeing the hidden.
Take a step back and re-look at the business challenge from different angles. Are there underlying assumptions that can prevent you from uncovering the real business challenge faced?
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COLABORATIVE: Embrace differences.
Learn to work in a collaborative and multi-disciplinary setting to encourage different perspectives in any problem-solving.
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USER UNDERSTANDING: Know the person behind your customer.
Through various tools and methods, gain a deeper insight into your users’ behaviour and unearth their real needs and values.
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IDEATION: No idea is too wild.
Encourage everyone in your business to give ideas quickly and avoid restraints. Generate a wide range of human-centric solutions and work from there.
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PROTOTYPING: Test It Out.
With simple and cheap materials, refine your ideas by creating low-cost prototypes. Validate your concepts through role-play or getting users’ feedback quickly. |
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INTEGRATIVE: Gain the Big Picture.
See a holistic view of your business and design strategies to create more value for everyone.
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