Design Facilitators

Design Facilitators are teams of experts well-versed in both design and business management. They are equipped with the expertise in guiding and building your knowledge on the ‘why’, ‘what’ and ‘how’ of design that can be adopted strategically into your business operations. These experts can also play the facilitating role between you and the designers, or design agencies.

• BXD
• CHEMISTRY
• CLOUD VIEW
• DESIGN SOJOURN
• DESIGNWORKS SINGAPORE
• ELEPHANT DESIGN
• ELMWOOD
• NBDA ASIA
• ORCADESIGN
• PHILIPS DESIGN SINGAPORE
• STUCK
• THE INVENTING ROOM
• UNION EXPERIENCE + THE AWAKEN GROUP

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BXD
ABOUT BxD means “Business multiply by Design”. It is a business consultancy that leverages on design as the key driver to create compelling business. We help you to power your business with design to capture strong mindshare in the crowded marketplace, and deliver services and products that exceed customer expectations. Contact Details : E : ken@bxd.sg E : song@bxd.sg W : www.bxd.sg	FACILITATION TEAM Ken Koo Principal Strategy Consultant Ken graduated with honors in Accountancy before joining Accenture, where he worked on improving business processes for multinationals like Caterpillar, British American Tobacco and Exxon Mobil. Ken is presently Asia President of red dot design award. His business experience includes operating design museum, retail, FandB and property development. Song Kee Hong Principal Design Consultant Kee Hong started his design career with global design firm Ziba in the US. He currently heads multi-disciplinary design firm Design Exchange serving global brands like P&G, Lenovo, HP, Osim, Hyflux and Sennheiser. His portfolio of work has received over twenty International design awards including iF and red dot from Germany and G-Mark from Japan.
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CHEMISTRY
ABOUT Chemistry is an award winning strategic design, innovation and branding consultancy. As an ideas company, we help to combine the power of critical and creative thinking in key business areas such as new product & services development, brand rejuvenation, new market growth and improvement of services, systems & processes. Through our tailor made programmes, we have been able to help local companies expand their potential, change team dynamics and uncover latent ideas and competencies to come up with impactful solutions to difficult business challenges. We have enjoyed working with clients in a variety of industries including Retail, Education, Healthcare, F&B, FMCG, Logistics, IT and Consumer Electronics among others. Contact Details : Tel : +65 6440 3004   Nav Qirti :  E : nav@chemistryteam.com Bassam Jabry : E : bassam@chemistryteam.com W : www.chemistryteam.com	FACILITATION TEAM We have a unique team-mix comprising business strategists as well as designers : Nav Qirti Director, Business Strategy & Branding Nav has over 13 years of experience in the areas of business strategy, branding and design consultancy. Having worked for companies across Asia and Europe, he is able to provide a unique perspective to clients on business road mapping, new growth areas & branding. His area of interest is impact of innovation on business strategy. He is MBA & B.Tech from HP University and NIT in India. Bassam Jabry Creative Director, New Product Development Bassam has over 10 years experience applying creative design thinking to come up with new ideas in diverse fields. He is an expert at helping companies find innovative ways to solve complex problems that meet real human needs. He holds a 1st Class BSc (Hons) in Design from Brunel University, UK as well as qualifications in team effectiveness training such as '7 Habits of Highly Effective People' and 'Asia Works'. In addition the rest of our team brings together a wealth of international backgrounds as well as deep experience in Product, Graphics and Brand Design.
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CLOUD VIEW
ABOUT Cloud View is a boutique consulting company and been established in Singapore for 10 years. We specialize in working with organizations to bring relevant and meaningful design-inspired processes, thinking and tools to bear on real-world businesses. Our starting point is always linked with our client’s business objectives. From that starting point, in conjunction with our design partners POTM Studios, we compliment our business-focused approach with excellent design competencies and years of experience working with some of Singapore’s best-known companies. Contact Details : Tel : +65 9365 6403 E : carl@cloudview.com.sg W : www.cloudview.com.sg/design-engage/ T : www.twitter.com/cloudview_sg FB : www.facebook.com/cloudview	FACILITATION TEAM Carl Griffith has over 25 years working in both large and small businesses. With a history of working in sales and marketing, project management and, more recently, 5 years in design, Carl understands that sweet spot where design meets business benefit. Filip Fransen is senior designer at POTMstudios and bundles over a decade of design experience. With one foot firmly in the aviation industry, Filip focuses on the comfort and experience of the passenger. More recently, Filip’s team has brought those key competencies and experience into other industries.
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DESIGN SOJOURN
ABOUT Design Sojourn is a boutique design agency that is passionate in creating designs that are right for your brand, business and customers. We deliver great holistic design strategies and solutions, well-articulated design thinking programs, and cutting edge industrial and product design services. We have consulted for the Dell, Chilli Boutique, Yanko Design, Sumajin, and Flagship EcoSystems; facilitated Design Thinking training for Singapore Polytechnic and Design Singapore Council. We have also developed a Design Thinking program for NTUC’s e2i institute. Contact Details : Brian Ling Design Director M : +65 9760 0978 E : Brian@DesignSojourn.com W : DesignSojourn.com T : twitter.com/designsojourn F : facebook.com/designsojourn	FACILITATION TEAM Brian Ling is an award winning design leader with more than a decade of experience leading strategic design programs that drives successful Fortune 500 businesses. He was formally a Senior Design Manager at Philips Design and Head of Industrial Design at Nakamichi.
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DESIGNWORKS SINGAPORE
ABOUT As the only Business Design Centre funded by SPRING Singapore, DesignWorks Singapore is a partnership between Singapore Polytechnic and the University of Toronto’s Rotman Designworks, a leader in Business Design education and practice. We aim to instill a new way of thinking that helps Singapore enterprises transform organization practices, create breakthroughs business strategies, and discover greater customer value. Enterprises from food, healthcare, engineering, marine, lifestyle, education and government have benefited from our Business Design Programmes. Contact Details : DesignWorks Singapore  Tel : 6879 0306 E : ng_li_teng_debbie@sp.edu.sg	THE FACILITATION TEAM Heather Fraser, Director of DesignWorksTM and Professor of Business Design at the Rotman School, which she joined in 2005 after over 25 years in the industry; including Procter & Gamble and her own advertising and design agency. Debbie Ng, Centre Director of DesignWorks Prior to joining DesignWorks Singapore, she was instrumental in leading the national Design for Enterprises initiative, helping Singapore enterprises build design capabilities. She has helped several enterprises from various sectors instil business design thinking practices into their organisations. We have a multi-disciplinary team of business thinkers and facilitators from a background of business, design, engineering, food sciences, and architecture. Enterprises can tap on SP’s design thinking facilities, technology and resources to test and implement their ideas, going forward.
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ELEPHANT DESIGN
ABOUT Elephant, (established 1989) is the key independent, award winning design firm in South Asia (based in Pune, Singapore, Delhi), recognized worldwide for creating unique product design & brand experiences. Elephant offers full spectrum of strategic design services: Industrial design, Engineering Brand Strategy and architecture, Packaging Design, communications and Retail Design. Elephant teams have worked across FMCG, Healthcare, Retail and Consumer Appliances domains for multi-national organizations and the SME industry. With a strong belief in the power of frugal design principles that allow for sustainable solutions in the emerging markets, Elephant draws from a network of international alliance partners to create globally relevant solutions. Contact Details : Rinku Thakur Director E : rinku@elephantdesign.com W : www.elephantdesign.com 302 Orchard Road #07-03 Tong Building Singapore 238862	THE FACILITATION TEAM Partho Guha Director, heads Strategy and Design Research, brings 22 years of experience. He is a design graduate from NID & has worked with several organizations to drive innovation transformation. His interest lies in thinking “out of the box”. Ashish Deshpande Director, Head of Product Innovation, has driven multiple projects across healthcare, consumer electronics, retail and banking domains. An alumnus of National Institute of Design in Industrial Design, regularly conducts workshops on Design Thinking & Innovation Process. Ashwini Deshpande Director, heads Brand & communications with 22 years of experience with a focus on customer’s retail experience, branding and packaging. She has in recent times worked with clients like P&G, Unilever, Britannia, General Mills, Abbott and the TATA group. Rinku Thakur Director of our operations in Singapore and has worked extensively in the Service sector in the Retail industry in Lifestyle, Garments and Food across multiple store formats looking after business operations and customer loyalty related programs. Tarun Mathur Director, Business Innovation, and brings 21 years of work experience in Marketing, Business Development, New Product Development, Strategy and Operations. He has worked on multiple product development initiatives with teams based in India, USA and Israel. He is an ardent advocate of design in the development of products, business and organizations.
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ELMWOOD
ABOUT Founded in 1977, we’re independent, international and now the world’s most effective brand design consultancy. It’s a big claim but the fact is that we’ve won more Design Business Association’s International Design Effectiveness Awards than any other agency in the world, ever. We work across a variety of disciplines and we can tick off a long list of sectors and categories. Our ventures mean we offer specialist services in sustainability consulting, industrial design and environmental design. Contact Details : E : dominic.mason@elmwood.com	THE FACILITATION TEAM Dominic Mason Managing Director Dom is a Singapore PR with over 20 years’ experience in Asia in strategic branding, design and marketing roles. Dom is well versed in investigating user needs, rituals and meanings as part of the design thinking process. Lyndal Kearney Account Director Lyndal has over 9 years’ experience working in diverse strategic roles from public relations to advertising, graphic design and brand management and strategy. Lyndal’s worked across a broad range of industries, including fashion, retail, FMCG, financial services and property.
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NBDA ASIA
ABOUT NBDA Asia is an established Singapore based innovation consultancy, specialised in supporting companies to further develop, transform and grow. We are business strategists and with this in mind we approach design thinking as a powerful force to inspire people, to identify new growth opportunities and to drive innovation. Established in 2007, the team from NBDA has worked with more than 38 SME’s and public organisations, solving the “what is next?” question bringing clarity and confidence on how to pursue growth. Contact Details : NBDA Asia Tel : +65 8139 6787 (Sharon) E : sharon@nbdaasia.com	THE FACILITATION TEAM Ronald Dalderup, the innovation catalyst, brings 24 years of business strategic acumen. After 11 years in Singapore, he understands the opportunities and challenges of implementing change in local organizations. As a catalyst, Ronald shows the bigger picture, inspires transformation and brings a ‘can do’ mentality to organisations. Martijn van den Hoek, the value builder, is our pragmatic change management expert. He brings experience and realism to the table ensuring your innovation roadmaps are relevant and realistic. Your team and our team, together will formulate solutions that work !
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ORCADESIGN
ABOUT As a leading design consultancy, Orcadesign combines audacious imagination with the right strategies to sculpt, amplify and realize visions through design. Since its inception in 1992, Orcadesign has used design thinking methodology to help clients – from start-ups to multinationals – to turn problems into innovative and impactful solutions. Clients from diverse fields have leveraged on design tools and user-centric design strategy to discover opportunities and create holistic user experiences. Our work spans diverse categories, including the design of consumer electronics, domestic appliances, home/lifestyle products, tools and interactive experiences. Contact Details : Jeremy Sun General Manager Tel : +65 6278 2628 ext 111 E : jeremy.sun@orcadesign.net	THE FACILITATION TEAM Jeremy Sun Design Director & General Manager Jeremy has helped craft impactful and innovative solutions for multinational clients, winning multiple international design awards. He lends his experience, expertise and insight to sculpt Singapore’s master plans in creative industries, having been appointed to advise MICA, WDA and IE. Wong Kok Keong Lead Consultant, Research & Strategy Kok Keong has extensive experience in branding, business and product strategy, empowering clients through insight-led and impactful design strategies. He also lends his domain expertise to design education as a guest lecturer at Singapore Polytechnic's Experience and Product Design Course. Koh Wei Eng Senior Design Researcher Wei Eng leads ethnographic design research both locally and regionally Asia. She holds a Specialist Diploma in Gerontology Design, which focuses on using design thinking and human factors research to benefit experience design for the elderly. Sarah Hoe Design Researcher Sarah’s professional experience as an industrial designer and design researcher has exposed her to both ends of the design process, invaluable in crafting unique user and product experiences.
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PHILIPS DESIGN SINGAPORE
ABOUT Philips Design, founded in 1926, is one of the first design organizations of its kind. With 400 people working in 8 studios in Europe, North America and Asia, we are both the international in-house design group for Philips and design consultancy for third party companies who want to grow and innovate their business through design thinking, create efficiency and effectiveness through design management and want to improve their brand value in the market. Contact Details : Philips Design Tel : +65 6882 4018	THE FACILITATION TEAM Daphne Flynn from Philips Design Singapore will lead the program. With over 20 years of experience in Industrial design, Daphne is responsible to develop upstream design programs for selected third party clients. Philips Design will compose a team of experts based on the needs and the focus of your business challenges.
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STUCK
ABOUT STUCK is a collective of designers, strategists, educators and researchers who believe that no one has a monopoly on creativity. We founded this company on collaboration and share our tools and process openly. Less jargon, just things that work. Contact Details : STUCK Tel : 6250 1152 E : mail@stuck.sg W : www.stuck.sg	THE FACILITATION TEAM The STUCK team have collective expertise across strategic branding, product design, consumer research and experience design, working within and outside of Singapore for clients ranging from fortune 500 to young start-ups. More details about our facilitators can be found @ www.stuck.sg/information/.
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THE INVENTING ROOM
ABOUT The Inventing Room works with organisations to create new products that meet the needs of consumers and generate new value for the organisation. The Inventing Room uses Strategic Design as the framework to deliver innovation and organisational growth. The Inventing Room’s unique expertise and experience places it at the forefront of Strategic Design Thinking. The Inventing Room has worked with some of the world’s leading organisations across categories that include; automotive design, beverages, food manufacturing, financial services and retail. Contact Details : The Inventing Room Tel : +65 8257 6430 E : andrew@theinventingroom.com 16 Raffles Quay, #33-03 Hong Leong Building Singapore 048581	THE FACILITATION TEAM Andrew Fairlam Director & Strategic Designer Andrew has 15 years experience leading and collaborating on successful innovation projects. Andrew’s unique skill set and experience combines economics, marketing and design. Andrew collaborates with internal stakeholders to achieve exceptional results in complex organisational environments within intensely competitive markets.
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UNION EXPERIENCE + THE AWAKEN GROUP
ABOUT UNION EXPERIENCE, a design thinking school & innovation lab. Preparing future innovators to be breakthrough thinkers & doers, by encouraging multi-disciplinary collaboration between people & industry to tackle meaningful projects and prototype to discover new solutions to improve the world & change culture. THE AWAKEN GROUP, a global leadership development consultancy focused on transforming the world through developing “human, creative, adaptive” leaders. We design organizations and systems purposefully for sustainable impact in culture and society. Together, we design beautiful user experiences for organizations. Contact Details : UNION Experience E : markwee@experienceunion.com  The Awaken Group E : skang@theawakengroup.com	THE FACILITATION TEAM Mark Wee, Founder, UNION Experience & Director of Experience Design, Ong & Ong Pte Ltd Mark is an experiential architect that leads the Experience Design Studio at Ong & Ong Pte Ltd and oversees the crafting of beautiful user experiences for organizations. He is also a design thinking facilitator, user research planner, and design strategist. So-Young Kang, Catalyst & CEO, The Awaken Group Pte Ltd So-Young is a leadership and strategy consultant and coach who designs beautiful organizations. She loves catalyzing cultural, personal and organisational transformations as an experience design facilitator, coach, consultant, speaker and organisational design strategist. Expert Ken Yuktasevi, Co- Founder, UNION Experience & Director of Experience Design, Ong & Ong Pte Ltd Ken is a designer, artist and cultural entrepreneur specializing in the field of experiential design. This means that he works across the fields of architecture, interior design, branding and organizational transformation.
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