A key attribute of organisations that excel on the business excellence journey is their customer orientation. Today, it is no longer adequate to just meet customer needs. The new competition requires organisations to move from service quality to service excellence. Service quality refers to meeting the expectations of customers. Service excellence refers to exceeding them.
Launched in 2006, the Service Excellence (SE) Award is the highest accolade given to organisations for service excellence. It is conferred upon the best of the best with a total approach to developing their service capability to enhance service leadership, service agility, customer delight, and customer experience. The Award recognises and celebrates organisations whose outstanding service capabilities have contributed significantly to business excellence.
The Award supports SPRING’s business excellence initiative which provides organisations with a framework to develop and strengthen their management systems and processes to achieve high performance and be more competitive. It is based on the business excellence niche standard for service that support the framework which is aligned with the business excellence frameworks adopted for the US Malcom Baldrige Quality Award, European Quality Award, Japan Quality Award, and the Australia Business Excellence Award.
Award Criteria
Assessment of for Service Excellence Award is based on the business excellence niche standard (service). For more information, please refer to the Interpretation Guide of the standard.
The business excellence niche standard for innovation enables organisations to develop their innovation management capabilities. Based on the business excellence framework, it covers 6 categories namely, Leadership, Planning, Information, People, Processes, and Results.
The I-Award criteria form the basis for the evaluation and feedback to applicants on their performance. The criteria promote :
- Understanding of the requirements for development of service capability
- Enhancement of organisational performance practices and capabilities
- Sharing of best practice information among organizations
For more information, please view the revised scoring for the 2010 application and for the award process, please view the Briefing Slides on the BE Awards.
- You can use the Service Excellence Award logo on all your collaterals.
- The logo is a mark of exceptional excellence that shows you have the best possible systems which ensure your business :
o consistently delights customers
o delivers unparalleled customer experiences
o creates business value through customer service
The assessment is based on the criterion in the
Service Scorecard for Business Excellence (Service Scorecard) self-assessment tool.
Eligibility Guidelines
All public and private organisations in Singapore (except trade associations and professional societies) may apply for any of the Business Excellence (BE) Awards. Private organisations must have a major business operation in Singapore.
Subsidiary companies applying for any of the BE awards should fulfil the following criteria :
- For the purposes of the BE Awards, a subsidiary is a business entity with clear definition of an organisation as reflected in the corporate literature, e.g. organisation charts, administrative manuals and annual reports.
- The subsidiary must have existed three years prior to the application. It should be an autonomous organisation with its own senior management group responsible for a wide range of management activities.
- Subsidiaries which primarily perform the business support functions of the parent company are not eligible. Examples of business support functions are sales marketing / distribution, customer service, research and development, legal services, purchasing, finance and accounting, and human resource management
Past Award Recipients
As a confirmation of their ongoing performance in business excellence, past Award recipients, except for SQA recipients, will be re-assessed at least five years after winning the Award, during the BE Awards cycle. The SQA recipients can apply for the SQA with Special Commendation at least 5 years after winning the Award.
Award Assessment Process
A team of BE Awards Assessors will evaluate each report, and conduct a pre-site visit meeting as well as a site visit. Based on the review of the application and the results of the site visit, appropriate recommendations of Award recipients will be made to the Governing Council for approval. The decisions made by the Governing Council are final.
Application Submission
Organisations interested to participate in any of the BE Awards assessments in 2010 are required to submit the following by 31 March :
- Application Form
- Organisational Chart
- Chart(s) to illustrate the relationship with the parent organisation and/ or other subsidiaries where applicable
- Organisational Profile
- Application Report (5 sets for niche awards, 10 sets for SQA)
- Definition of Terms and Abbreviations used in the Application Report
For details on the application process, please refer to the
Application Guide.
Administration Fees
There is no fee for the application. However, applicants that are shortlisted for site visits will have to pay an administration fee for the site visits. This fee is
$1,000 per site visit day. The duration of the site visit will be determined when the visit is scheduled.
Business Excellence Awards Secretariat
2 Bukit Merah Central #19-00
Singapore 159835
Email :
be@spring.gov.sg
Tel : (65) 6279 3921 / 6279 3157