Company ProfileSheng Siong Supermarket Pte Ltd was established in 1985 by three brothers (Lim Hock Eng, Lim Hock Chee and Lim Hock Leng), as a small supermart under a block of flats, selling basic groceries, fresh foods and daily necessities to nearby residents. Over the years, due to its value-for-money quality products and good service, business flourished and more outlets were set up despite the economic downturn.
Today, Sheng Siong has become a household name and one of the top three retailers in Singapore, with an annual turnover of $667 million (for the year ended 2008). There are currently 22 Sheng Siong outlets located islandwide, employing about 2500 people. The company intends to set up more outlets locally, to further expand its retail network, thus bringing more convenience to its customers. It plans to list in the Singapore Exchange within the next few years.
Areas of Expertise
First supermarket in Singapore to implement EBXML standard for its supply chain. This automation and integration with 47 of its key suppliers using the industry standard is supported by SPRING and allows Sheng Siong and its suppliers to transact electronically without the need of human intervention.