Making "saving the environment" its business has paid off well for Greenpac, a local company specialising in packaging solutions that are not only environmentally friendly, but beneficial to bottom lines. The company's fortunes have stayed stable through the financial turmoil, thanks to the inventiveness of its strategies and practices. Instead of manufacturing its own line of products, the organisation works with world-leading suppliers of environmentally-friendly packaging solutions, customising the green alternatives towards the unique needs of its clients.
Greenpac's unconventional business thinking has brought accolades and awards. It has won the E50 award for two years, and CEO, Ms Susan Chong was named the Top Entrepreneur of the Year in 2008.
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Ms Susan Chong, CEO, Greenpac
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Doing things differently is a mantra held close to the heart of the organisation, and practised diligently across the ranks from top to bottom. Beyond being a service provider, Greenpac leads the "Go Green" charge by example. Every aspect of its business operation is conducted in greener ways wherever possible. Says Ms Chong, "We believe firmly in practising what we preach."
Ms Chong also credits Greenpac's success to her team's adaptability. "We are eager to evolve, and our staff is willing to embrace change. This has allowed us to move into new areas of business and other markets," she says. Although the credit crunch has forced some of Greenpac's clients to fold their businesses, the seven-year-old SME is finding new ground both locally and overseas.
"We are offering our services to many industries, including defence, broadcast, medical and pharmaceutical. We are also seeing many new opportunities overseas. Besides our existing markets in U.S.A and Europe, Japan is also showing promise," reveals Ms Chong.
Recession or no, agility, commitment and integrity are the three traits that promise Greenpac's continued success as it helps industries adopt crucial sustainable business habits.