Successful organisations create value by building strong brands. A good brand effectively communicates and consistently demonstrates its value propositions in a way that is recognised, experienced and appreciated by customers. A well-planned brand strategy allows you to successfully differentiate your products and services from your competitors. Companies that cultivate their brand equity will find themselves in better position to preserve margins, grow their businesses and venture into new markets.
Launched in 2005, BrandPact aims to help companies build and use their brands as a strategy for business competitiveness through training, brand assessment and consultancy, incentives and online resources.
To increase companies’ awareness of brand development, we work with the business associations and brand experts to offer branding workshops, online branding resources, and forums to inform and educate companies on their branding journey.
There are also recognition platforms such as Singapore Prestige Brand Award and Singapore Brand Award to acknowledge companies that have shown outstanding performance in the communication of their brands. These awards serve as a benchmark of quality and success in branding which other companies can strive towards.
Free One-to-One Branding Clinic
If you are an existing business owner and need some professional advice, join us at our branding clinics to learn more about how to leverage on branding strategies to enhance the competitiveness of your business. Held once every month, the clinics involve one-on-one individual sessions where your branding-related queries are addressed by branding professionals at no cost.
Apply for the
free one-to-one branding clinic session.
Six Steps in Branding
“
Behind Every Brand is a Story – What’s Yours?” (PDF format, 3.08MB) takes the reader through 6 critical steps in the branding process, and shows how each step can help companies become successful. Eight Singapore companies who have brought their companies to new heights through branding share their success stories here.
Online Self-Assessment Tool
This
online self-assessment tool helps you to do a quick review of how your company is doing, and what action steps you may need to take to build a successful brand.
A Guide to Branding
Thinking of getting a brand consultant’s help? “
Starting Your Brand Journey” (PDF format, 953kB) gives you a good idea of what you can expect out of a branding project and tips on how to work more effectively with brand consultants.