SPRING Singapore is an agency under the Ministry of Trade and Industry responsible for helping Singapore enterprises grow and building trust in Singapore products and services...
The world is changing rapidly everyday. Markets are shrinking. New markets take their place. Technology is advancing at an unprecedented speed. Customers’ needs are a moving target. 7 out of 10 products that exist today could not even be conceived 10 years ago. Design, or design thinking, offers a new mindset and a new set of tools to cope with today’s challenges. Around the world, more global enterprises are using design as a strategy to build the bottom line. Through a collaborative and human-centric approach, our local enterprises can use design to gain deeper insights into their customers and make use of that user understanding to create innovation. The Design Engage Programme focuses on the design methods and mindsets that help enterprises identify new areas for growth. Enterprises can learn a new way to accelerate innovation in their products, services and experiences. Through the Programme, enterprises will also create and enhance their business strategy to achieve new breakthroughs.
The Design Engage Programme provides expert-guided assistance from Design Facilitators to help design-ready enterprises build up design capabilities and integrate strategic design thinking into their business for greater differentiation and increased competitive edge. Design Engage consists of two phases :
Phase 1 – Design Strategy Integration
Phase 2 – Project Implementation
How will you learn? Phase 1 helps enterprises adopt design capabilities and acquire design thinking principles in a low-risk, low-cost environment with the guidance of Design Facilitators. Enterprises will analyse their current design capabilities and identity key gaps and opportunities for breakthroughs and growth.
* Phase 1 is a pre-requisite for enterprises who want to embark on Phase 2 projects.
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