SPRING Singapore is an agency under the Ministry of Trade and Industry responsible for helping Singapore enterprises grow and building trust in Singapore products and services...
Every SME knows it needs good marketing for the business to grow. Good marketing supports sales and expansion, and contributes significantly to the growth of market share in competitive markets. A well-planned and well-implemented marketing strategy helps SMEs to present strong value propositions that build customer loyalty. The SME Marketing Toolkit has been jointly developed by SPRING and Marketing Institute of Singapore to enhance SMEs' marketing effectiveness with better knowledge and cost-effective DIY techniques. This toolkit offers comprehensive yet easy-to-use guides to help SMEs develop, implement and manage their marketing efforts :
SMEs can use the guides and templates provided to plan strategies and tactics, put in place systems for effective implementation and tracking, and creatively develop a uniqueness that differentiates them from the competition.