.ISSUE : SEP/OCT 2008
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| Free magazine by SPRING Singapore for SMEs and entrepreneurs. | ||
 with more than 28,000 page views per issue | ||
| TOP STORIES (SEP/OCT 08) | ||
| - Take your business notches up! - Apparel Singapore, Advantage Singapore - Branding Strategies for SMEs | ||
| LATEST UPDATES (JUL 08) | ||
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- SPRING revises National Standard for Maintenance of Electrical Installations | ||
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SPRING Singapore
Tech Digest (May 2008)
A new Financial |
.. Did you know that some of the top clothing and sportswear brands in the US and Europe - labels such as Ann Taylor, Banana Republic, DKNY, The Gap, Macy's, Marks & Spencer as well as Adidas, Nike, North Face, Puma, Reebok and Russell Athletic, just to name a few - are all made by Singapore manufacturers? | |
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These Apparel Singapore ambassadors will be "building lasting partnerships" with TaFf customers, who are already global brands, and work together to create higher value products. The nine brand ambassadors are 1. Asia Garment Manufacturer Textile and apparel manufacturers interested in joining the Apparel Singapore branding programme must meet eight stringent criteria, including multiple production locations in at least two different countries, and accreditation from selected third party auditors. The best kept secret of Singapore's textile and apparel industry is now out - with the launch of the first ever industry brand. Apparel Singapore is a collective label that reflects a strategic and unique global marketing collaboration by a group of leading Singapore apparel manufacturers. This global business-to-business brand initiative is managed by the Textile and Fashion Federation (TAFf) with support from SPRING Singapore and International Enterprise (IE) Singapore. About 9,000 people work in Singapore's apparel industry - in 128 manufacturing companies, 582 fashion boutiques and 92 international buying houses. Our 128 manufacturers chalked up a combined manufacturing output of $6 billion in 2007. This is about 2% of the global apparel industry. TAFf aims to grow Singapores share of the global apparel manufacturing business by 15% in five years' time. "Apparel Singapore is a joint effort by the government and industry to help Singapore-based apparel manufacturers expand their international customer base and strengthen business relationships with buyers," said Trade and Industry Minister Mr Lim Hng Kiang at the 16 July launch. "This collective brand identity embodies our value offerings as trusted business partners - highly reliable, reputable, customer-focused and adaptable with integrated service offerings," Mr Lim added. Nine established Singapore clothing manufacturers, who own and manage multiple production locations in 20 countries across the region, will help to position Apparel Singapore to the world. For starters, the nine Apparel Singapore ambassadors will soon go on marketing road shows in the US, Europe and Japan - in search of business opportunities for TaFf and talent for the industry. Macy's is just one of the many top US department stores which has been buying from Singapore manufacturers for years. "At Macy's we are glad that we've been able to rely on our Singapore partners throughout the buying process - from design concept to product development and distribution," said Ms Elaine Pang, General Manager, Macy's Merchandising Group (Singapore branch). "I think what buyers also look for are customized services and uncompromising quality. The manufacturers we work with have manufacturing bases with good geographical spread. That truly cuts our worries about getting fast support and minimizing our trade barrier risks." More information is available from Apparel Singapore on tel: + (65) 6735 8390, fax: + (65) 6735 8409, or visit www.apparelsingapore.com.
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