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Marketing Toolkit

Market yourself!

Good marketing supports sales, expansion, and drives competitiveness. You can develop a better understanding of the tools required to develop, implement and manage your marketing efforts with the Marketing Toolkit, jointly developed by SPRING Singapore and the UOB-SMU Asian Enterprise Institute.

You can use the guides and templates to plan and implement strategies and tactics, track progress and strengthen your value proposition by focusing on these areas:

  • Market Assessment
  • Marketing Plan
  • Branding
  • Public Relations & Advertising
  • Marketing Collaterals
  • Digital Marketing
  • Promotions, Leads and Sales
  • Marketing Effectiveness

Last Updated on : 22 Nov 2016