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Singapore Prestige Brand Award 2015 Branding Seminar : Brands Beyond Boundaries

  • DATE 28 Apr 2015 - 28 Apr 2015
  • VenueSingapore Press Holdings,
    1000 Toa Payoh North, Auditorium @ Level 1,
    News Centre, Singapore 318994
  • Time9am - 4pm
  • Fees Members $68 / Non-Members $88

An ascent towards the peak is often met with obstacles. But with a clear focus and unwavering determination, the mountaineer can set foot on higher grounds where new vistas unfold.

Today’s competitive business landscape mirrors the mountains. Having good brands is intrinsic to business growth and success. The growth path however, is often strewn with numerous challenges that brand owners need to triumph over. Brands that succeed are those which persevere and forge ahead with purpose, conviction and stamina. They reap the rewards of recognition and preference and enjoy greater business opportunities, success and prominence.

Understand and learn how you can drive your brand to the peak and rise above all other competition from the SPBA Branding Seminar!

Our passionate brand practitioners will share their valuable experience to uplift your brand through the ever changing market demands. A special highlight of the seminar would demonstrate how to prepare a meaningful brand proposal.

Let SPBA elevate your brand to greater heights and push it beyond boundaries!

Programme Highlights



 9.00am Registration & Networking
 10.00am Welcome Address by Ms Chew Lee Ching
Chairman, SPBA 2015 Organising Committee
 10.10am Print & Digital Branding by Ms Tan Su-Lin
Deputy Head, SPH Digital
 10.50am Intellectual Property: Infringement & Penalties by Ms Audrey Yap
Managing Partner, Yusarn Audrey
 11.30am Panel Discussion: How to Embark on a Successful Branding Journey
 12.10pm Presentation of Tokens of Appreciation
 12.20pm Lunch
 1.20pm The Challenges of B2B Branding by Dr Low Lee Yong
Chief Executive Officer, MHC Medical Network Pte Ltd
 2.00pm Branding Starts From Within by Mr Jacky Tai
Principal Consultant, StrategiCom
 2.40pm Presentation of Tokens of Appreciation
 2.50pm SPBA Workshop: How to Prepare Your SPBA Proposal by Mr Mohit Gopaldas
Managing Director, Identity Counsel Pte Ltd
 4.00pm End of Event
Click here to register for the seminar.

Last Updated: 14 Apr 2015